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6 CRM best practices you need to know

6 CRM best practices you need to know

Most companies have customer relationship management (CRM) software to help them keep track of contact information and purchase history. But having a large database is worthless if you’re not using it to build long-lasting relationships. To keep existing clients coming back and bring new ones in, follow these CRM best practices.

Google’s cloud platform receives an upgrade

Google’s cloud platform receives an upgrade

As more and more businesses move their IT resources into the cloud, it’s no wonder that a company as big as Google is doing everything it can to upgrade the products it delivers over the internet. The search giant has at least 60 separate cloud services, and its most recent release makes them all faster.

Ways to protect your company mobile devices

Ways to protect your company mobile devices

Mobile devices can’t accomplish everything that desktops and laptops can, but that doesn’t mean they’re not important to businesses. More and more employees are using smartphones and tablets to increase productivity and enhance collaboration. But before you adopt a mobile device policy, you must keep them safe from cyber criminals.

Social media helps improve content

Social media helps improve content

To truly understand their customers’ purchasing habits, all content marketers have to do is follow the clues left on social media platforms. By doing this, they can send the right content to the right audience and increase conversions and sales. Here’s what you need to know to utilize social media to your business’s advantage.

Tell Office 2016 and Office 365 apart

Tell Office 2016 and Office 365 apart

Microsoft delivers some of the best productivity tools for businesses worldwide. Office 2016 and Office 365 are the most popular software in the market today. And while both offer Word, Excel, and PowerPoint, there are some significant differences between each product.

Know these types of malware to stay protected

Know these types of malware to stay protected

Computer threats have been around for decades. In fact, one of the first computer viruses was detected in the early 70s. Technology has come a long way since then, but so have online threats: Spyware, ransomware, virus, trojans, and all types of malware designed to wreak havoc.

Backup and Sync: Google’s new business tool

Backup and Sync: Google’s new business tool

Businesses that store and process large volumes of data need a highly organized storage and backup system. Although there are various ways to do this — like keeping them on multiple devices or putting them on external hard drives and memory cards — these are not very efficient and can also be misplaced.

Have you used these 6 Gmail tips yet?

Have you used these 6 Gmail tips yet?

Time is of the essence, especially for small- or medium-sized businesses. To keep up with your competitors, spending most of your day rummaging through your inbox won’t help. Use these Gmail tips and tricks and spend less time in front of the monitor and more time enhancing your bottom line.

Tips and tricks for avoiding IoT threats

Tips and tricks for avoiding IoT threats

Internet of Things (IoT) devices have become more popular with businesses in recent years. This is largely because they can keep track of large amounts of information, analyze data patterns, and streamline business processes. But as you introduce more internet-connected devices into the office space, you may be exposing your business to attacks.

Workplace Analytics measures productivity

Workplace Analytics measures productivity

Microsoft’s MyAnalytics was designed for employees to monitor their individual performance. An updated version, Workplace Analytics, is a significant upgrade because it can be accessed by managers. It not only provides managers with insight into an individual employee’s performance, but it also helps them plan and create strategies around increasing productivity and improving employee output and engagement.